Who can save Flash? Adobe of course

Posted in Design, Tech, Web at 11 pm

This whole tempest-in-a-teapot over Flash on the iPad/iPhone platform is silly.

1) Any site that shows a ‘missing plug-in’ error is seriously behind the times. Planar.com’s Flash banner drops back to a JPEG with a clickable image map. Anything else would be criminal. (But, don’t look at our Control Room site just now…) The same fallback plan should be made for ANY plug-in: SilverLight, QuickTime, Java.

Mantra #7: If it’s not HTML + IMG, then it should have some back-up in case the content isn’t available.

2) Adobe makes money on authoring tools, tools of creation. When Robert Scoble asks Can Flash Be Saved he left out a crucial distinction: Flash the Authoring tool (and Flex, I suppose) vs. Flash Player the plug-in software for a multitude of platforms. All Adobe needs to do is re-target the Authoring tool to put out Canvas-based HTML 5/SVG/SMIL/JavaScript.

Suddenly they are free from having to support the development of the Player. Maybe they can even volunteer to A) Contribute to the open-source toolkits that would improve the H5/S/S/JS stack to the point where it reaches parity with Flash’s current features, B) add that support directly into the Flash Plugin for IE8, thereby removing one hurdle to getting that stack adopted universally.

Adobe can save Flash, that’s who.

RSS feed for comments on this post · TrackBack URL

Leave a Comment