11.29.05
Planar kiosks in USA Today
From USA Today: “Retailers lack hot item to ignite toy sales”
[…] They are pulling more than price cuts out of their bag of tricks, however, to draw traffic today–the traditional start of the holiday shopping season. That includes stocking up on some nostalgic items, such as the Slinky, which is turning 60 this year–along with the leading edge of the baby boom.
It also includes attempts to stand out from rivals with exclusives. At New York’s FAO Schwarz, a Hot Wheels Custom Car Factory kiosk will give kids, or gift givers, the opportunity to add special colors, designs and wheels using a touch-screen monitor by Planar Systems.
Creative marketing is critical for the holiday season that provides the toy industry about 50% of revenue. […]
It’s a little out of context, but it’s great to see Planar mentioned in the USA Today. These kiosks from Planar have been a big new project, and it’s nice to see that we got some traction from the press release that went out about them.
In fact I’ve been finding a few interesting Planar references including this one on our 3-D displays.